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This Is Marketing |
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| 저자 | Seth Godin |
| 출판사 | Portfolio |
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100 Million Years of |
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| 저자 | Stephen Le |
| 출판사 | Picador |
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The Media Transforma |
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| To understand where we��셱e going, it helps to understand where we��셶e been. If you bought a new car 10 years ago, it came standard with a cassette deck, but a CD player was a somewhat expensive option. If you buy a new car today, it comes standard with a high-end CD player, but a cassette tape deck is an expensive and almost useless option. The cassette tape, which revolutionized the way we listen to and share music with others, is dead. |
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Boomers Continue to |
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| The year 2006 will mark an important milestone in marketing: For the first time, more than half of the Baby Boomers will be over the age of 50. |
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�썝�젏�쑝濡� �릺�룎�븘�삩 �삤�봽�눥留� Off-S |
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| �븘�썐�냼�떛怨� �삤�봽�눥留곸�� 吏��궃 20�뀈 �룞�븞 二쇰맂 �꽦�옣 �듃�젋�뱶����떎. 湲곗닠怨� �꽭怨꾪솕濡� �씤�빐 寃쎌젣�뒗 怨듦컙�쟻�씠怨� �떆媛꾩쟻�씤 �븳怨꾨�� 洹밸났�븷 �닔 �엳�뿀�뒗�뜲, �듅�엳 �젣議� 遺꾩빞�뒗 �뜑�슧 �뜑 洹몃옱�떎. �븯吏�留� �씠�윭�븳 �듃�젋�뱶媛� 2008�뀈寃쎈���꽣 諛붾�뚭린 �떆�옉�뻽�떎. �삤�뒛�궇 誘멸뎅 湲곗뾽�뱾��� �깮�궛�떆�꽕�쓣 誘멸뎅�쑝濡� �릺�룎由щ뒗 ��쒕━�눥留�(reshoring)���, ��쒖삩�눥留�(on-shoring)���, 洹몃━怨� ��쒕갚�눥留�(back-shoring)��앹쓣 �븯�뒓�씪 遺꾩＜�븯�떎. �솢 �씠�윴 �쁽�긽�씠 諛쒖깮�븯怨� �엳�뒗媛�? |
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[102]권 
