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湲�濡쒕쾶 寃쎌젣 留ㅽ듃由��뒪: �쑀�읇�렪 |
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| 저자 | �엫�삎濡� |
| 출판사 | �깉鍮쏆뿉����꽬 |
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The Balance of Adver |
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| The advent of pay TV, on-demand TV, IPTV, TiVo, and all the other technologies that are changing the entertainment and informational landscape has led to many dire predictions about the impending demise of television advertising. However, the reality so far is much less traumatic: |
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�봽濡� ����옣�쓽 遺덈웾 吏곸썝 湲몃뱾�씠湲� |
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| 저자 | 留덈┫由� ���而ㅼ뒪(�뿭�옄: �넚�쁺�븰) |
| 출판사 | 源��븻源�遺곸뒪 |
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IT��� �뿉�꼫吏�, 吏��냽媛��뒫�븳媛�? |
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| 湲곗닠�쓽 吏꾨낫�뒗 �뼵�젣�굹 �쟾湲곕�� 癒밴퀬 �옄����떎. �븯吏�留� 吏�湲덉쓽 �뵒吏��꽭 臾몃챸��� �뒪�뒪濡� 留뚮뱺 �쟾�젰�쓽 援띠＜由쇱뿉 �떆�떖由ш퀬 �엳�떎. �씤瑜섎뒗 �씠�젣 �뜑 鍮좊Ⅸ 而댄벂�꽣蹂대떎 �뜑 ��섏���냽 媛��뒫�븳 而댄벂�꽣��숇�� 留뚮뱾�뼱�빞 �븯�뒗 �떆����뿉 �뱾�뼱�꽣�떎. |
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�꽌鍮숉븯怨� 議곕━�븯�뒗 濡쒕큸 �떆���媛� �꽦�겮! |
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| �쁽�옱 濡쒕큸 �궛�뾽 遺꾩빞濡쒕���꽣 諛쒖깮�븯�뒗 �쁽�긽��� �냼�쐞 ��섎줈遊� �룺諛쒋�숈씠�씪怨� 遺덈┛�떎. 怨좊���쓽 �깮�깭怨� 蹂��솕泥섎읆 �씠 �룺諛쒖�� 愿��젴 �궛�뾽肉� �븘�땲�씪 �슦由ъ쓽 �씪�긽怨� �깮�솢�뼇�떇源뚯�� 諛붽퓭�넃�쓣 �닔 �엳�떎. �깮�궛�꽦怨� 怨좎슜, 媛쒖씤�쓽 �궣�뿉 濡쒕큸��� �뼱�뼡 �쁺�뼢�쓣 �겮移� 寃껋씤媛�? �뼱�뼡 湲고쉶��� �쐞�삊�씠 湲곕떎由ш퀬 �엳�뒗媛�? |
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[375]권 
