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誘멸뎅�쓽 �씤怨듭���뒫 湲곕컲 ��섏옱�궛�뾽�솕��� |
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| 遺곷�� 吏��뿭�뿉 �옱�궛�뾽�솕�쓽 �떆媛꾩씠 �삤怨� �엳�떎. 洹몃윭�굹 �씠寃껋�� 1970�뀈��� �젣議곗뾽�쓽 �룄�옒����뒗 留롮씠 �떎瑜대떎. �씤怨듭���뒫 �븣臾몄씠�떎. 誘멸뎅 �궡 由ъ눥�뼱留곴낵 �씤怨듭���뒫�쓽 肄쒕씪蹂대뒗 �솢 �룞�떆�뿉 吏꾪뻾�릺怨� �엳�쓣源�? �씠寃껋씠 �닾�옄��� 寃쎌쁺, �젙梨�, �냼鍮� 痢〓㈃�뿉 �뜕吏��뒗 �븿�쓽�뒗 臾댁뾿�씪源�? �씠 紐⑤뱺 寃껋씠 �뼱�뼡 �삙�깮�쓣 媛��졇�삱源�? |
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Convergence Scramble |
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| Despite all the hype of ��쐌edia convergence��� since the late 1990s, until recently the reality has fallen short. Convergence was supposed to bring all of the digital technologies together. Because of this vision, billions of dollars were lost on bad business decisions. |
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Marketing to the "Tw |
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| If you have sons and daughters between the ages of 8 and 14, you might still think of them as children. But for more and more businesses, they are neither children nor traditional teenagers; they萸쮍 tweeners. And tweeners are becoming one of the hottest consumer demographic clusters ?and a big opportunity for revenue growth. |
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�옄�쑉二쇳뻾 �옄�룞李④�� 蹂��솕�떆�궗 15媛�吏� |
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| 2018�뀈�쓣 湲곗���쑝濡� �옄�쑉二쇳뻾 �옄�룞李④�� 議곗떖�뒪�읇寃� �꽭�긽�뿉 紐⑥뒿�쓣 �뱶�윭�궡怨� �엳�떎. �븘吏곸�� 二쇳뻾 �쟾 怨쇱젙�쓣 紐⑤땲�꽣留곹븯�뒗 �봽濡쒗넗����엯�씠吏�留� �떎�젣 �젣�뭹�쓣 �깮�궛�븷 �닔 �엳�뒗 �닔以�源뚯�� 洹� �냽�룄媛� �젏李� 鍮⑤씪吏�怨� �엳�떎. �븷�꼸由ъ뒪�듃�뱾�쓽 遺꾩꽍�뿉 �뵲瑜대㈃, 2025�뀈源뚯�� �쟻�뼱�룄 12媛쒖쓽 �쉶�궗媛� �젅踰�4~5�옄�쑉二쇳뻾 �옄�룞李⑤�� 蹂댁쑀�븯寃� �맆 寃껋씠�떎. |
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The Only Game in Tow |
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| 저자 | Mohamed A. El-Erian |
| 출판사 | Random House Trade |
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[133]권 
