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誘멸뎅�쓽 以묎린�쟻 �뿉�꼫吏� �빐寃곗콉 - 泥쒖뿰 |
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| 怨꾩냽�릺�뒗 吏��젙�븰�쟻 �쐞湲곕뒗 誘멸뎅�씠 �뿉�꼫吏� �닔�엯�뿉 �뼹留덈굹 痍⑥빟�븳吏� �떎�떆 �븳 踰� �씪源⑥썙二쇨퀬 �엳�떎. 2010�뀈 諛쒖깮�뻽�뜕 BP�궗�쓽 �썝�쑀�쑀異� �궗怨좎쓽 �뮘瑜� �씠�뼱 �썝�쑀 �떆異� 洹쒖젣�뒗 臾몄젣瑜� �븙�솕�떆�궎湲곕쭔 �뻽�쓣 肉먯씠�떎. �옣湲곗쟻�쑝濡� 蹂대㈃ 泥��젙 �꽍�깂, 諛붿씠�삤 �뿉�깂�삱, �빑遺꾩뿴, �뼱姨뚮㈃ �빑�쑖�빀�씠�굹 泥⑤떒 �깭�뼇愿� 湲곗닠 �벑 留롮�� �빐寃곗콉�씠 �엳�떎. �븯吏�留� �떒湲곗쟻�씠�굹 以묎린�쟻�씤 �빐寃곗콉��� 臾댁뾿�씤媛�? |
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This Is Marketing |
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| 저자 | Seth Godin |
| 출판사 | Portfolio |
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媛��냽�솕�릺怨� �엳�뒗 �빟�뭹 媛쒕컻怨� 洹� �긽�뾽 |
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| 1970�뀈��� 愿묐쾾�쐞�븳 �젙蹂닿린�닠怨� 遺꾩옄�쑀�쟾�븰�쓽 �벑�옣�쑝濡� 嫄곗쓽 �쟾 遺꾩빞媛� �룺諛쒖쟻�쑝濡� �꽦�옣�뻽怨�, �씠�젣 �깉濡쒖슫 湲곗닠�쓽 愿묐쾾�쐞�븿�씠 洹몃윭�븳 吏꾨낫瑜� 鍮좊Ⅴ寃� �씪沅덈굹媛�怨� �엳�떎. |
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Groundswell |
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| 저자 | Charlene Li �쇅 |
| 출판사 | Harvard Business School |
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�옄媛� �꽭泥� 臾쇱쭏�쓽 ����씪�슫 �꽭怨� Ama |
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| �옄媛� �꽭泥숈씠�씪�뒗 寃껋�� �뒪�뒪濡� �젙由ы븯怨� �넀吏덊븯怨� �궡洹좏븯�뒗 �벑�쓽 �뼱�뼡 �옄泥댁쟻�씤 �솢�룞�씠 議댁옱�븿�쓣 �쓽誘명븳�떎. �씠寃껋씠 媛��뒫�븷源�? 媛��뒫�븯�떎. |
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