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The Balance of Adver |
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| The advent of pay TV, on-demand TV, IPTV, TiVo, and all the other technologies that are changing the entertainment and informational landscape has led to many dire predictions about the impending demise of television advertising. However, the reality so far is much less traumatic: |
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The End of the "End |
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| People who are spreading fear about the world running out of oil are either trying to distort the markets, or they fail to understand the underlying realities of the business that delivers gasoline to the pumps and petroleum products to nearly every niche in our modern economy. |
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What You Don"t |
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| 저자 | Jeffrey A. Kottler |
| 출판사 | Oxford University Press |
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| In What You Don"t Know About Leadership, but Probably Should, Jeffrey A. Kottler translates the latest research, theory, and skills into practical strategies for everyday and professional situations |
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Culture Shock |
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| 저자 | Jim Clifton |
| 출판사 | Gallup Press |
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