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The Price is Wrong: |
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| 저자 | Brett Christophers |
| 출판사 | Verso |
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吏�援ъ큿 �냼鍮꾩쓽 �깉濡쒖슫 �뙣�꽩 |
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| �씤援�, 湲곗닠, �궗�씠肄붽렇�옒�뵿�뒪(psychographics, �닔�슂議곗궗 紐⑹쟻�쑝濡� �냼鍮꾩옄�쓽 �뻾�룞 �뼇�떇, 媛�移섍�� �벑�쓣 �떖由ы븰�쟻�쑝濡� 痢≪젙�븯�뒗 湲곗닠)�쓽 �쓲由꾩씠 �꽭怨� 寃쎌젣�쓽 �냼鍮� �뙣�꽩�쓣 �깉濡쒖슫 �삎�깭濡� 諛붽씀湲� �쐞�빐 �븳怨녹쑝濡� 吏묒쨷�릺怨� �엳�떎. �씠踰� 湲덉쑖 �쐞湲곕뒗 吏�湲덇퉴吏� �닔�떗 �뀈 �룞�븞 �븣怨� �엳�뿀�뜕 寃쎌젣 �긽�솴怨� �쟾��� �깉濡쒖슫 �긽�솴�쓣 援щ텇 吏볥뒗 寃쎄퀎�꽑泥섎읆 蹂댁씤�떎. �뼱�뼡 蹂��솕媛� �씪�뼱�굹怨� �엳�뒗媛�? 援�媛���� 湲곗뾽, 媛쒖씤��� �씠�윭�븳 蹂��솕�뿉 �뼱�뼸寃� ����쓳�빐�빞 �븷源�? |
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�뙩�뜲誘뱀씠 �궗�씪吏�硫� �깉濡쒖슫 寃쎌젣媛� �삎�꽦 |
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| 湲곗뾽�뱾�씠 �젙�긽�솕�릺怨� �엳�뒗 �닔�슂瑜� 異⑹”�떆�궎湲� �쐞�빐 怨좉뎔遺꾪닾�븯怨� �엳怨�, 誘멸뎅 寃쎌젣�뒗 �옣湲곗쟻�씤 �꽦�옣 寃쎈줈濡� �쉶洹��븯怨� �엳�떎. �씠 �쉶蹂듦낵 �씠�썑�쓽 寃쎌젣 �솗����뒗 �뼱�뼡 沅ㅼ쟻�쓣 �뵲�씪媛� 寃껋씤媛�? �젙遺� 吏�異�, �뼲�닃由� �닔�슂, �뒓�뒯�븳 �옄湲덉씠 二쇰뒗 �쁽�옱�쓽 �슚怨쇨�� �궗�씪吏�湲� �떆�옉�븳 �썑�뿉�뒗 �뼱�뼸寃� �맆源�? |
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Groundswell |
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| 저자 | Charlene Li �쇅 |
| 출판사 | Harvard Business School |
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Reset: A Leader��셲 Gu |
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| 저자 | Johnny C. Taylor, Jr. |
| 출판사 | PublicAffairs |
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[143]권 
