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The Differentiated W | |
| Brian E. Becker 외 | ||
ǻ | Harvard Business Press | ||
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Equipped to Lead | |
| Dan J. Sanders 외 | ||
ǻ | McGraw-Hil | ||
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The Future Workplace | |
| Jeanne C. Meister 외 | ||
ǻ | McGraw-Hill | ||
I Spy | ||
Today, the basis of competitive advantage has changed. The dominant company in any industry is not necessarily the one with the greatest capital, the most efficient factories, or the best access to raw materials. Instead, winning companies are those with the richest knowledge ?knowledge about their customers, potential customers, suppliers, technologies, and competitors. | ||
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Conversational Capit | |
| Bertrand Cesvet 외 | ||
ǻ | FT Press | ||