| Regardless of whether we’re talking about open or closed innovation, building open source or proprietary systems, or discussing operating under a product-centered business model, a customer-centered model, or a co-creation model, companies can’t effectively compete unless they can locate and organize the available expertise. But, expertise can be surprisingly difficult to find, even in businesses that have spent millions to attract and retain world-class experts. The problem isn’t that the company doesn’t have the expertise; it’s that no one knows who has it or how to find it. |
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