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The New Gold Standar |
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| | Joseph A. Michelli |
| ǻ | McGraw-Hill |
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Marketing to the "Tw |
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| If you have sons and daughters between the ages of 8 and 14, you might still think of them as children. But for more and more businesses, they are neither children nor traditional teenagers; they뭨e tweeners. And tweeners are becoming one of the hottest consumer demographic clusters ?and a big opportunity for revenue growth. |
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The Female Career "O |
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| To the surprise of many, large numbers of highly qualified American women are dropping out of mainstream careers. In fact, more than half of the women in the class of 1981 from Stanford University left the workforce at some point. |
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Web 2.0 Ushers in a |
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| Every well-known technology goes through predictable stages. In the beginning, an exciting new technology grabs people’s attention and pumps up their expectations to impossible levels. Entrepreneurs, venture capitalists, and individual investors chase the dream of massive returns, and they throw their money behind questionable business plans. |
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The New Environmenta |
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| | Eloi Laurent |
| ǻ | Polity |
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