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2泥쒕뀈�쓽 媛뺤쓽 |
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| 저자 | 源��썝以뫢� 媛뺤꽦誘� |
| 출판사 | 湲��빆�븘由� |
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Borrowing Brilliance |
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| 저자 | David Murray |
| 출판사 | Gotham |
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[RH] �냼鍮꾩옄�쓽 �삤留뚭낵 援먮쭔�쓣 �씠�슜 |
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| ��뚮쭏耳��똿 怨쇳븰�븰�쉶 ����꼸(Journal of the Academy of Marketing Science)��띿뿉 寃뚯옱�맂 誘몄떆嫄� 二쇰┰ ����븰援�(Michigan State University)�쓽 �깉濡쒖슫 �뿰援ъ뿉 �뵲瑜대㈃. ��섏냼鍮꾩옄 �삤留�(consumer arrogance)��숈쓣 �솢�슜�븯�뒗 寃껋씠 釉뚮옖�뱶��� �젣�뭹�쓣 �솉蹂댄븯�뒗 留덉���똿 �떞�떦�옄�쓽 媛��옣 �슚怨쇱쟻�씤 �쟾�왂 �씪 �닔 �엳�떎. �삤留뚯�� �궗�엺�뱾�씠 �옄�떊�쓽 �슦�썡�꽦�쓣 �떎瑜� �궗�엺�뱾�뿉寃� �븣由щ뒗 寃껋씠�떎. 利�, �냼鍮꾩옄 �삤留뚯�� �냼鍮꾨�� �넻�빐 �떎瑜� �궗�엺�뱾�뿉寃� �옄�떊�쓽 �슦�썡�꽦�쓣 �븣由щ뒗 寃껋씠�떎. |
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The Power of Pull |
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| 저자 | John Seely Brown |
| 출판사 | Basic Books |
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[RH] �뻾蹂듯븳 �몴�젙�쓣 吏��쑝硫� �뜑 �뻾 |
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| �쁺援��쓽 怨쇳븰����꼸 ��섎꽕�씠泥� �씤媛� �뻾�룞(Nature Human Behaviour)��숈뿉 諛쒗몴�맂 �깉濡쒖슫 �뿰援ъ뿉 �뵲瑜대㈃, �씤媛꾩씠 �뻾蹂듯븳 �뼹援댁쓣 �븯硫� �뜑 �뻾蹂듯빐吏��뒗 寃껋쑝濡� �솗�씤�릱�떎. |
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