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Scaling People: Tact |
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| 저자 | Claire Hughes Johnson |
| 출판사 | Stripe Press |
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Corporate Social Res |
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| It��셲 hard to argue with an idea that sounds as positive as ��쐁orporate social responsibility.��� After all, corporations should make a positive impact on the world, and the scandals at Enron, Tyco, and WorldCom demonstrate what can happen when unscrupulous CEOs put profits ahead of every other goal. But some theorists and some executives seem to be carrying the idea too far. |
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�꽭怨꾩쟻�씤 �슫�넚 �젙泥� |
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| 吏�湲덇퉴吏� ���遺�遺꾩쓽 �궗�엺�뱾��� �삤�뒛�궇�쓽 �슫�넚 �떆�뒪�뀥怨� �닔�넚 �씤�봽�씪媛� 援먯뿭�쓣 �쐞�빐 �븞�쟾�븯硫� 鍮좊Ⅴ怨� 寃쎌젣�쟻�씤 吏��썝�쓣 怨꾩냽�빐 �젣怨듯븷 寃껋씠�씪 誘우뼱 �쓽�떖移� �븡怨� �엳�떎. �븯吏�留� 怨쇱뿰 �궗�떎�씪源�? �삤�뒛�궇�쓽 �닔�슜 �뒫�젰��� �씪珥됱쫱諛쒖쓽 �쐞湲곕줈 �솗�옣�릺怨� �엳�떎. �씠寃껋씠 鍮꾩쫰�땲�뒪��� 怨좉컼, 怨듦툒�옄�뿉寃� �뼱�뼡 �쓽誘몄씪源�?
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On-Line Advertising |
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| Just a few short years ago, before the dot-com crash, any Web site with lots of visitors was thought to be a money machine for advertisers. BlueMountain.com, a greeting card company with 11 million visitors a month, sold for $780 million, even though it had no revenues. But, shortly after the crash, you couldn��셳 give those eyeballs away, and until recently the industry consensus was that there was little if any value in advertising on the Internet. |
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The Self-Destructive |
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| 저자 | Jagdish N. Sheth |
| 출판사 | Wharton School Publishing |
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[367]권 
