| 국내서 북써머리 | [573,813]권 읽음 | |
|---|---|---|
| 해외서 프리뷰 | [0]권 읽음 | |
| 글로벌 트렌드 | [2]권 읽음 | |
| 미디어 브리핑스 | [577]권 읽음 |
[88]권  |
Market Busters |  |
| 저자 | RITA GUNTHER McGRATH & IAN C. MacMILLAN | ||
| 출판사 | Harvard Business School Press | ||
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To Risk It All: Nine | |
| 저자 | Admiral James Stavridis USN | ||
| 출판사 | Penguin Press | ||
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AI Superpowers: Chin | |
| 저자 | Kai-Fu Lee | ||
| 출판사 | Houghton Mifflin Harcourt | ||
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Getting to Plan B | |
| 저자 | John Mullins․Randy Komisar | ||
| 출판사 | Harvard Business Press | ||
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On-Line Advertising | |
| Just a few short years ago, before the dot-com crash, any Web site with lots of visitors was thought to be a money machine for advertisers. BlueMountain.com, a greeting card company with 11 million visitors a month, sold for $780 million, even though it had no revenues. But, shortly after the crash, you couldn��셳 give those eyeballs away, and until recently the industry consensus was that there was little if any value in advertising on the Internet. | ||
