|
 |
The Balance of Adver |
|
| The advent of pay TV, on-demand TV, IPTV, TiVo, and all the other technologies that are changing the entertainment and informational landscape has led to many dire predictions about the impending demise of television advertising. However, the reality so far is much less traumatic: |
|
|
 |
Dynamic Growth of Ch |
|
| 저자 | David K. Tse �쇅 |
| 출판사 | Cambridge University Press |
|
 |
[MBA] �뜑 �슚怨쇱쟻�씤 �씪����씪 誘명똿�쓣 |
|
| 2023�뀈 珥�, MIT �뒳濡쒖븞 留ㅻ땲吏�癒쇳듃 由щ럭(MIT Sloan Management Review)�뿉 ��섑썑臾닳�숈쓽 怨듬룞 �꽕由쎌옄 �젣�떆移� �쐞利덈뜡(Jessica Wisdom)��� 愿�由ъ옄媛� 吏곸썝 諛� ����썝怨� �씪����씪 誘명똿�쓣 二쇱옱�븯�뿬 洹몃뱾�씠 吏�移섏�� �븡怨� �솢�젰�쓣 �뒓�굜 �닔 �엳�룄濡� �븯�뒗, 怨쇳븰�쟻�쑝濡� �뮮諛쏆묠�맂 5媛�吏� �떒怨꾨�� 諛앺삍�떎. |
|
|
 |
The New Great Depres |
|
| 저자 | James Rickards |
| 출판사 | Portfolio |
|
 |
The Great Global Con |
|
| Most companies rely on about 14 percent of the world萸� population ?the consumers with per capita spending power of $10,000 per year or greater ?to drive their revenues. Unfortunately, for the foreseeable future, growth in the population of affluent developed economies like the U.S., Japan, and the EU will be stagnant or declining. Fortunately, another 1.5 billion consumers will 諛팵erge?over the next five years, representing the largest consumption boom in human history. |
|
|
[103]권 
