|
 |
Power |
|
| 저자 | Jefferey Pfeffer |
| 출판사 | HarperBusiness |
|
 |
The Patent Epidemic |
|
| Back in 2001, something strange happened in the world of patent law. Microsoft, which had been fighting a lawsuit by Priceline, suddenly gave up. The suit, filed in late 1999, claimed that Priceline had patented its ��쐍ame your own price��� auction strategy, and that no one else could use it without a license from the company. Microsoft had been using a similar strategy on its Expedia travel site and had been arguing in U.S. District Court in Connecticut that the auction method was too obvious to be patented. |
|
|
 |
Market Busters |
|
| 저자 | RITA GUNTHER McGRATH & IAN C. MacMILLAN |
| 출판사 | Harvard Business School Press |
|
 |
Self-Esteem Is a Rea |
|
| In earlier generations, teachers worried about students mastering skills rather than having high self-esteem. They knew that high self-esteem in the long run was the product of high achievement, not the other way around. But, based on spurious beliefs about what determines human performance, the emphasis of education has changed dramatically over the past two to three decades. |
|
|
 |
A New Internet Boom |
|
| Very few companies get to a point where their names become both a noun and a verb in everyday parlance. In the 1960s, Xerox achieved that feat. But, the only company to come close to that achievement in recent times is Google. |
|
|
[106]권 
