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The Ins-N-Outs of In |
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| 저자 | Lynsi Snyder |
| 출판사 | Thomas Nelson |
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[RH] �냼鍮꾩옄�쓽 �삤留뚭낵 援먮쭔�쓣 �씠�슜 |
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| ��뚮쭏耳��똿 怨쇳븰�븰�쉶 ����꼸(Journal of the Academy of Marketing Science)��띿뿉 寃뚯옱�맂 誘몄떆嫄� 二쇰┰ ����븰援�(Michigan State University)�쓽 �깉濡쒖슫 �뿰援ъ뿉 �뵲瑜대㈃. ��섏냼鍮꾩옄 �삤留�(consumer arrogance)��숈쓣 �솢�슜�븯�뒗 寃껋씠 釉뚮옖�뱶��� �젣�뭹�쓣 �솉蹂댄븯�뒗 留덉���똿 �떞�떦�옄�쓽 媛��옣 �슚怨쇱쟻�씤 �쟾�왂 �씪 �닔 �엳�떎. �삤留뚯�� �궗�엺�뱾�씠 �옄�떊�쓽 �슦�썡�꽦�쓣 �떎瑜� �궗�엺�뱾�뿉寃� �븣由щ뒗 寃껋씠�떎. 利�, �냼鍮꾩옄 �삤留뚯�� �냼鍮꾨�� �넻�빐 �떎瑜� �궗�엺�뱾�뿉寃� �옄�떊�쓽 �슦�썡�꽦�쓣 �븣由щ뒗 寃껋씠�떎. |
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����씠利� �듃�젋�뱶 |
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| 저자 | �듃�젋利덉�� �듅蹂꾩랬�옱���(�뿭:沅뚯텣�삤) |
| 출판사 | 留덉씤�뱶鍮뚮뵫 |
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�떖由ы븰�쓣 留뚮굹 �뻾蹂듯빐議뚮떎 |
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| 저자 | �옣�썝泥�(�뿭:源��삙由�) |
| 출판사 | 誘몃뵒�뼱�댉 |
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�냽�뾽�쓣 蹂��쁺�떆�궎�뒗 �씤怨듭���뒫怨� 濡쒕큸怨듯븰 |
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| 媛��옣 湲곗큹�쟻�씤 �궛�뾽�씤 �냽�뾽�씠 �쁽�옱 留덉＜�븯怨� �엳�뒗 �룄�쟾 怨쇱젣濡쒕뒗 臾댁뾿�씠 �엳�쓣源�? �씤怨듭���뒫, 濡쒕큸怨듯븰, 洹� �쇅 湲고�� �젙蹂� 湲곕컲 湲곗닠�씠 �냽�뾽�쓣 �뼱�뼸寃� �뼢�긽�떆�궎怨� �슚�쑉�쟻�쑝濡� 留뚮뱾 �닔 �엳�쓣源�? |
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[182]권 
