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When McKinsey Comes |
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ÀúÀÚ | Walt Bogdanich ¿Ü |
ÃâÆÇ»ç | Doubleday |
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After the Ivory Towe |
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ÀúÀÚ | Will Bunch |
ÃâÆÇ»ç | William Morrow |
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[RH] Åë½Å ¼ö´Ü¿¡ µû¸¥ °³ÀÎÁ¤º¸ |
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¡¸Àú³Î ¿Àºê ¸¶ÄÉÆÃ(the Journal of Marketing)¡¹¿¡ ¹ßÇ¥µÈ Ææ½Çº£ÀÌ´Ï¾Æ ´ëÇÐ(University of Pennsylvania)ÀÇ »õ·Î¿î Á¶»ç¿¡ µû¸£¸é, °³ÀÎÀÌ ¼ÒÅëÇÏ´Â µ¥ »ç¿ëÇÏ´Â µµ±¸°¡ Àڽſ¡ ´ëÇÑ ³»¹ÐÇÑ È¤Àº °³ÀÎÀûÀÎ Á¤º¸¸¦ °ø°³ÇÏ´Â ¼öÁØ°ú ¹üÀ§¿¡ ¿µÇâÀ» ÁÙ ¼ö ÀÖ´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù. |
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Pass the Pig: Leader |
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ÀúÀÚ | Anne Lakusta |
ÃâÆÇ»ç | Leadership by Attraction Publishing |
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¹«¾îÀÇ ¹ýÄ¢, »ì¾Ò³ª Á×¾ú³ª? ¾Æ´Ï¸é |
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