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Unscripted |
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| 저자 | James B Stewart |
| 출판사 | Penguin Press |
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[RH] �냼鍮꾩옄�쓽 �삤留뚭낵 援먮쭔�쓣 �씠�슜 |
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| ��뚮쭏耳��똿 怨쇳븰�븰�쉶 ����꼸(Journal of the Academy of Marketing Science)��띿뿉 寃뚯옱�맂 誘몄떆嫄� 二쇰┰ ����븰援�(Michigan State University)�쓽 �깉濡쒖슫 �뿰援ъ뿉 �뵲瑜대㈃. ��섏냼鍮꾩옄 �삤留�(consumer arrogance)��숈쓣 �솢�슜�븯�뒗 寃껋씠 釉뚮옖�뱶��� �젣�뭹�쓣 �솉蹂댄븯�뒗 留덉���똿 �떞�떦�옄�쓽 媛��옣 �슚怨쇱쟻�씤 �쟾�왂 �씪 �닔 �엳�떎. �삤留뚯�� �궗�엺�뱾�씠 �옄�떊�쓽 �슦�썡�꽦�쓣 �떎瑜� �궗�엺�뱾�뿉寃� �븣由щ뒗 寃껋씠�떎. 利�, �냼鍮꾩옄 �삤留뚯�� �냼鍮꾨�� �넻�빐 �떎瑜� �궗�엺�뱾�뿉寃� �옄�떊�쓽 �슦�썡�꽦�쓣 �븣由щ뒗 寃껋씠�떎. |
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What You Do Is Who Y |
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| 저자 | Ben Horowitz |
| 출판사 | Harper Business |
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THE TWO-SECOND ADVAN |
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| 저자 | Vivek Ranadive �쇅 |
| 출판사 | Crown Business |
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AI 湲곕컲 �씤媛�-濡쒕큸 �긽�샇�옉�슜�쓽 怨좊룄 |
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| 濡쒕큸�씠 �떒�닚�븳 �룄援ъ뿉�꽌 踰쀬뼱�굹 �씤媛꾧낵 �젙�꽌�쟻쨌吏��뒫�쟻�쑝濡� �긽�샇�옉�슜�븯�뒗 議댁옱濡� 吏꾪솕�븯怨� �엳�떎. 怨쇨굅�쓽 �궛�뾽�슜 濡쒕큸��� 援ъ“�솕�맂 �솚寃쎌뿉�꽌 諛섎났 �옉�뾽�쓣 �닔�뻾�븯�뒗 �뜲 理쒖쟻�솕�릺�뼱 �엳�뿀�떎. 洹몃윭�굹 �삤�뒛�궇 �씤怨듭���뒫(AI, Artificial Intelligence)�쓽 諛쒖쟾��� 濡쒕큸�쓣 �슦由ъ쓽 �씪�긽�뿉 �뱾�뼱�삤�뒗 "�궗�쉶�쟻 議댁옱"濡� �깉諛붽퓞�떆�궎怨� �엳�떎. |
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[126]권 
