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롱테일 전략을 재고하라 |
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<br>‘롱테일’ 시장 전략이 올바른 것일까? 고객의 취향에 꼭 맞는 틈새시장 상품이 과연 거대 시장의 히트 상품에 노출된 소비자를 유혹할 수 있을까? 롱테일 이론이 정확하다면, 판매 분포곡선의 ‘꼬리’는 더욱 길고, 두텁고, 시간이 지나면서 더 많은 돈을 벌어들이게 될 것이다. 롱테일은 등장하자마자 엄청난 관심을 받았지만, 현실은 어떠할까? 롱테일 이론의 한계와 트렌드를 살펴보자. |
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Freezing Order |
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| Bill Browder |
ǻ | Simon & Schuster |
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What Goes Down Must |
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What goes down must come up. Interest rates are still at historic lows, but we expect them to rise this year and next. But why, and by how much? What will be the impact on consumers and on the real estate market? What should investors do? Let’s explore the answers to each of these questions. |
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The Wireless Web Fin |
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A few years ago, people could only dream about the freedom to log onto the Internet without using a wire plugged into a telephone jack. Today, it"s become routine to connect to the Internet wirelessly, at 100 times the speed of a dialup connection, while at a fast-food restaurant or a train station. |
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The Buzzword of the |
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Businesspeople everywhere are increasingly realizing that innovation is the key to continued success. Financial restructuring has run its course. Applying “me too” information technology to conventional problems is a requirement merely to stay in the game. Operational excellence, while always important, is now delivering ever-diminishing returns as we address smaller and smaller opportunities. |
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