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Human + Machine |
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| 저자 | Paul R. Daugherty �쇅 |
| 출판사 | Harvard Business Review Press |
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Digital Books Start |
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| Since at least the 1960s and possibly earlier, we��셶e been hearing predictions about the demise of paper. Xerox famously, and disastrously, attempted to create the ��쐏aperless office��� in the 1970s. If anything, we use more paper now than ever, owing to the ease of running off copies with laser printers and copiers. |
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The Practice: Shippi |
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| 저자 | Seth Godin |
| 출판사 | Portfolio |
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Authenticity |
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| 저자 | James H. Gilmore �쇅 |
| 출판사 | Harvard Business School Press |
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Tracking the Experts |
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| Regardless of whether we��셱e talking about open or closed innovation, building open source or proprietary systems, or discussing operating under a product-centered business model, a customer-centered model, or a co-creation model, companies can��셳 effectively compete unless they can locate and organize the available expertise. But, expertise can be surprisingly difficult to find, even in businesses that have spent millions to attract and retain world-class experts. The problem isn��셳 that the company doesn��셳 have the expertise; it��셲 that no one knows who has it or how to find it. |
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