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The Motivation Myth |
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| 저자 | Jeff Haden |
| 출판사 | Portfolio |
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LIV and Let Die |
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| 저자 | Alan Shipnuck |
| 출판사 | Avid Reader Press |
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The Conceptual Age H |
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| The 20th century economy was dominated by left-brain thinkers ?the lawyers, accountants, engineers, and software programmers whose work relies on the linear, logical parts of their minds. |
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Corporate Social Res |
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| It��셲 hard to argue with an idea that sounds as positive as ��쐁orporate social responsibility.��� After all, corporations should make a positive impact on the world, and the scandals at Enron, Tyco, and WorldCom demonstrate what can happen when unscrupulous CEOs put profits ahead of every other goal. But some theorists and some executives seem to be carrying the idea too far. |
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[RH] �넻�떊 �닔�떒�뿉 �뵲瑜� 媛쒖씤�젙蹂� |
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| ��뚯���꼸 �삤釉� 留덉���똿(the Journal of Marketing)��띿뿉 諛쒗몴�맂 �렂�떎踰좎씠�땲�븘 ����븰(University of Pennsylvania)�쓽 �깉濡쒖슫 議곗궗�뿉 �뵲瑜대㈃, 媛쒖씤�씠 �냼�넻�븯�뒗 �뜲 �궗�슜�븯�뒗 �룄援ш�� �옄�떊�뿉 ����븳 �궡諛��븳 �샊��� 媛쒖씤�쟻�씤 �젙蹂대�� 怨듦컻�븯�뒗 �닔以�怨� 踰붿쐞�뿉 �쁺�뼢�쓣 以� �닔 �엳�뒗 寃껋쑝濡� �굹����궗�떎. |
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[159]권 
