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[RH] 移댄럹�씤�씠 �냼鍮꾩옄 吏�異쒖뿉 誘몄튂 |
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| ��섏���꼸 �삤釉� 留덉���똿(Journal of Marketing)��� ����꼸�뿉 諛쒗몴�맂 �씠 �뿰援ъ뿉�꽌 �뿰援ы����� 留ㅼ옣�쓣 �룎�븘�떎�땲湲� �쟾�뿉 臾대즺濡� �젣怨듬맂 移댄럹�씤 而ㅽ뵾 �븳 �옍�쓣 留덉떊 �눥�븨媛앹씠 �뵒移댄럹�씤�씠�굹 臾쇱쓣 留덉떊 �눥�븨媛앸낫�떎 �빟 50% �뜑 留롮�� �룉�쓣 �벐怨� 嫄곗쓽 30% �뜑 留롮�� �뭹紐⑹쓣 援щℓ�븳�떎�뒗 �궗�떎�쓣 諛쒓껄�뻽�떎. |
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�뙏濡쒖븣�넗, �옄蹂몄＜�쓽 洹몃┝�옄 |
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| 저자 | 留먯숴 �빐由ъ뒪 (吏�����씠), �씠�젙誘� (�삷湲댁씠) |
| 출판사 | 留ㅼ씪寃쎌젣�떊臾몄궗 |
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�븷�뵆, �럹�씠�뒪遺�, �듃�쐞�꽣��� �씤�꽣�꽬 嫄� |
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| �븷�뵆, �럹�씠�뒪遺�, �듃�쐞�꽣 �벑 �냼�뀥 誘몃뵒�뼱 諛� 鍮� �뀒�겕 湲곗뾽�뱾�뿉 ����븳 誘멸뎅 �궡 珥덈떦�뙆�쟻 洹쒖젣媛� �씪�뼱�굹怨� �엳�떎. 19�꽭湲� 泥좊룄 �궛�뾽�뿉 媛��빐吏� 洹쒖젣��� 留덉갔媛�吏�濡�, 鍮� �뀒�겕 湲곗뾽�뱾�뿉寃� 洹쒖젣�뿉 ����븳 �븘�슂�꽦�씠 ����몢�릺�뿀湲� �븣臾몄씠�떎. �쁽�옱 �뼱�뼡 �긽�솴�씠怨�, �븵�쑝濡� �뼱�뼡 �씪�씠 �씪�뼱�굹寃� �맆 寃껋씤媛�? |
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Even Buffett Isn&quo |
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| 저자 | Steve Forbes �쇅 |
| 출판사 | Portfolio |
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The Thinking Machine |
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| 저자 | Stephen Witt |
| 출판사 | Viking |
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