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TURN CLICKS INTO CUS |
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| 저자 | Duane Forrester |
| 출판사 | McGraw-Hill |
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The On-Line Generati |
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| It萸� no secret that the Millennials ?the 70 million Americans born since 1982 ?are a powerful force in the economy. These young consumers have more disposable income than any previous generation in history. One of every three high-school seniors carries a credit card, and today萸� teenagers and college students enjoy a combined spending power of $375 billion, according to data from Alloy Media and Marketing, as reported in BusinessWeek. |
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Revenge of the Tippi |
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| 저자 | Malcolm Gladwell |
| 출판사 | Little, Brown and Company |
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2020�뀈, �엫�떆吏� 50%�쓽 �떆��� �룄 |
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| 20�뀈 �쟾, 寃쎌쁺�쓽 洹��옱 李곗뒪 �빖�뵒(Charles Handy)�뒗 �궪�뿽 議곗쭅(shamrock organization)�쓽 �벑�옣�쓣 �삁�긽�뻽�떎. �궪�뿽��� 3媛쒖쓽 �굹萸뉗옂 �삉�뒗 3媛� �뙆�듃瑜� �듅吏뺤쑝濡� �븯�뒗�뜲, �젙洹� �빑�떖 議곗쭅, �쟾臾� 而⑥꽕�꽩�듃 吏곸쥌 �삉�뒗 ��섑듅�젙 �젣�뭹��숈쓣 �젣�옉�븯�뒗 怨꾩빟吏�, 洹몃━怨� ��섑븘�슂�뿉 �뵲�씪��� 怨좎슜�릺�뒗 �엫�떆吏곸씠�떎. �씠 �깉濡쒖슫 議곗쭅�쟻 �뙣�윭�떎�엫��� �슦由щ�� �뼱�뵒濡� �뜲�젮媛�怨� �엳�뒗媛�? |
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臾쇰━�쟻 ��섍꼍�젣��숈�� ��섏씪��숈쓽 醫낅쭚�뿉 ��� |
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| �뵒吏��꽭 寃쎌젣濡� �씤�빐, 硫뷀��踰꾩뒪瑜� 鍮꾨’�빐 �셿�쟾�엳 媛��긽�쟻�씤 寃껊뱾(virtual things)留� �븵�쑝濡� �뜑�슧 以묒슂�빐吏� 寃껋씠�씪�뒗 �씤�떇�씠 �띁�졇�엳�떎. �씠�윭�븳 �씤�떇�뿉�꽌 臾쇰━�쟻�씤 寃껊뱾��� 洹� �떎�쓬�쑝濡� 以묒슂�븳 二쇱젣媛� �릺怨� �엳�떎. �븯吏�留� 2020�뀈���瑜� 諛붾씪蹂� �븣, �떎�젣 利앷굅�뒗 �슦由ъ뿉寃� 臾댁뾿�쓣 留먰븯怨� �엳�뒗媛�? |
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[57]권 
