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�솕�닠怨� �씤媛꾧��怨� 3 - ���以묓솕�닠肄붿뒪 |
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| 저자 | 源��뼇�샇 |
| 출판사 | �궛�닔�빞 |
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�씠�젃寃� �뜥�빞 蹂댁뒪媛� 二쇰ぉ�븳�떎 |
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| 저자 | 耳�鍮� �씪�씠�뼵(�뿭�옄: 沅뚯삤�뿴) |
| 출판사 | 湲몃쿁 |
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Marketing to the "Tw |
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| If you have sons and daughters between the ages of 8 and 14, you might still think of them as children. But for more and more businesses, they are neither children nor traditional teenagers; they萸쮍 tweeners. And tweeners are becoming one of the hottest consumer demographic clusters ?and a big opportunity for revenue growth. |
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�늿�븵�쑝濡� �떎媛��삩 誘멸뎅�쓽 �뿉�꼫吏� �옄由� |
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| �긽�떦�엳 留롮�� �궗�엺�뱾�씠 誘멸뎅�쓣 �뿉�꼫吏� �냼鍮꾧뎅�쑝濡쒕쭔 �깮媛곹븯怨� �엳�떎. �씪遺��뒗 留욌떎. �떎�젣濡� 誘멸뎅��� 洹쇰�� �뱾�뼱 �꽭怨� �뿉�꼫吏��쓽 �긽�떦 遺�遺꾩쓣 鍮⑥븘�뱾�씠�뒗 嫄곕�� �궛�뾽援��씠�옄 �꽌鍮꾩뒪 �궛�뾽�쓽 �꽑�룄援�媛�����떎. �븯吏�留� 吏��궃 10�뀈 �쟾遺��꽣 �삁痢≫븳 ���濡�, 誘멸뎅�뿉�꽌 嫄곕���븳 蹂��솕媛� �씪�뼱�굹怨� �엳�떎. �씠 蹂��솕�뒗 誘멸뎅�쓣 2015�뀈 利덉쓬�뿉 �뿉�꼫吏� �옄由쎄뎅�쑝濡� �깉諛붽퓞�떆�궗 �삁�젙�씠�떎. 誘멸뎅�뿉�꽌�뒗 �뼱�뼡 �씪�씠 踰뚯뼱吏�怨� �엳�쓣源�? |
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Corporate Social Res |
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| It��셲 hard to argue with an idea that sounds as positive as ��쐁orporate social responsibility.��� After all, corporations should make a positive impact on the world, and the scandals at Enron, Tyco, and WorldCom demonstrate what can happen when unscrupulous CEOs put profits ahead of every other goal. But some theorists and some executives seem to be carrying the idea too far. |
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[71]권 
