|
 |
Resilience Is the De |
|
| Most business executives have traditionally viewed business models as static constructs that work on a simple input-output method. And yet today, because of a variety of forces, from globalization to the information revolution, companies are being forced to face the fact that nothing is static anymore. All systems, including business models and strategies, are dynamic and ever-evolving. |
|
|
 |
誘멸뎅�쓽 以묎린�쟻 �뿉�꼫吏� �빐寃곗콉 - 泥쒖뿰 |
|
| 怨꾩냽�릺�뒗 吏��젙�븰�쟻 �쐞湲곕뒗 誘멸뎅�씠 �뿉�꼫吏� �닔�엯�뿉 �뼹留덈굹 痍⑥빟�븳吏� �떎�떆 �븳 踰� �씪源⑥썙二쇨퀬 �엳�떎. 2010�뀈 諛쒖깮�뻽�뜕 BP�궗�쓽 �썝�쑀�쑀異� �궗怨좎쓽 �뮘瑜� �씠�뼱 �썝�쑀 �떆異� 洹쒖젣�뒗 臾몄젣瑜� �븙�솕�떆�궎湲곕쭔 �뻽�쓣 肉먯씠�떎. �옣湲곗쟻�쑝濡� 蹂대㈃ 泥��젙 �꽍�깂, 諛붿씠�삤 �뿉�깂�삱, �빑遺꾩뿴, �뼱姨뚮㈃ �빑�쑖�빀�씠�굹 泥⑤떒 �깭�뼇愿� 湲곗닠 �벑 留롮�� �빐寃곗콉�씠 �엳�떎. �븯吏�留� �떒湲곗쟻�씠�굹 以묎린�쟻�씤 �빐寃곗콉��� 臾댁뾿�씤媛�? |
|
|
 |
This Is Marketing |
|
| 저자 | Seth Godin |
| 출판사 | Portfolio |
|
 |
媛��냽�솕�릺怨� �엳�뒗 �빟�뭹 媛쒕컻怨� 洹� �긽�뾽 |
|
| 1970�뀈��� 愿묐쾾�쐞�븳 �젙蹂닿린�닠怨� 遺꾩옄�쑀�쟾�븰�쓽 �벑�옣�쑝濡� 嫄곗쓽 �쟾 遺꾩빞媛� �룺諛쒖쟻�쑝濡� �꽦�옣�뻽怨�, �씠�젣 �깉濡쒖슫 湲곗닠�쓽 愿묐쾾�쐞�븿�씠 洹몃윭�븳 吏꾨낫瑜� 鍮좊Ⅴ寃� �씪沅덈굹媛�怨� �엳�떎. |
|
|
 |
�뿉�뼱鍮꾩븻鍮� �븸�떚釉� �떆�땲�뼱 �씤�깮 �샇�뒪�똿 |
|
| 저자 | �뿉�뼱鍮꾩븻鍮� |
| 출판사 | �씠�빞湲곕굹臾� |
|
[151]권 
