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On-Line Advertising |
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| Just a few short years ago, before the dot-com crash, any Web site with lots of visitors was thought to be a money machine for advertisers. BlueMountain.com, a greeting card company with 11 million visitors a month, sold for $780 million, even though it had no revenues. But, shortly after the crash, you couldn’t give those eyeballs away, and until recently the industry consensus was that there was little if any value in advertising on the Internet. |
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To Tell the Truth |
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| The device that is widely used to detect lies today, the polygraph, is simply too unreliable. It is too inaccurate for the results to be admissible in court cases. A 2002 report by the National Research Council concluded that the polygraph can’t distinguish innocent people from guilty ones. In response, the U.S. Department of Energy began relying less on the use of the polygraph to conduct security checks on its employees. |
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Great Thinkers |
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| 저자 | The School of Life |
| 출판사 | The School of Life |
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모든 것이 연결되는 네트워크 세상 |
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| 불과 18년 전, 팀 버너스 리(Timothy Berners-Lee)가 월드 와이드 웹(World Wide Web), HTML, 그리고 최초의 원시적인 브라우저를 고안했을 때만 해도 세상이 어떤 모습이었는지 기억하기가 어렵다. 이제 네트워크 효과, 무어의 법칙Moore’s Law, 그리고 무선 기술의 통합은 모든 것이 문자 그대로 다른 모든 것들과 네트워크화되는 세상을 위한 길을 열어주고 있다. 새로운 세상은 어떻게 진화할까? 그 결과는 무엇일까? 이를 가장 잘 활용할 수 있는 방법은 무엇일까? |
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Getting to Plan B |
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| 저자 | John Mullins․Randy Komisar |
| 출판사 | Harvard Business Press |
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[185]권 
