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Smart Pricing |
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| 저자 | Jagmohan Raju, Z. John Zhang |
| 출판사 | Wharton School Publishing |
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A New Internet Boom |
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| Very few companies get to a point where their names become both a noun and a verb in everyday parlance. In the 1960s, Xerox achieved that feat. But, the only company to come close to that achievement in recent times is Google. |
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The On-Line Advertis |
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| In the golden age of television, companies that wanted to make a major impact created what was called a 諭몂adblock??they advertised at the same precise time on all three networks to ensure that anyone watching television at that moment would have to watch their message. |
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The Time for Nationa |
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| When Ronald Reagan unveiled his vision for the Strategic Defense Initiative, often referred to in the press as the ��쏶tar Wars Program,��� the primary threat to national security came from the Soviet Union, and the technology for creating an effective anti-missile shield was decades away. |
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�쓽猷� �꽌鍮꾩뒪�쓽 吏꾩긽 洹쒕챸 |
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| �떖�옣吏덊솚��� �뿬�쟾�엳 誘멸뎅�씤�쓽 �궗留앹썝�씤 以� 1�쐞瑜� 李⑥���븯怨� �엳�떎. 留ㅻ뀈 �떖�옣諛쒖옉�쑝濡� 怨좏넻 諛쏅뒗 �닔�떗 留� 紐낆쓽 誘멸뎅�씤�뱾�씠 議댁옱�븯怨� �씠�뱾 以� �씪遺��뒗 �궡�븘�궓吏�留�, �씠 吏덊솚�쓽 寃곌낵�뒗 �궣�쓽 吏덉쓣 �쁽����븯寃� �뼥�뼱�쑉由곕떎�뒗 寃껋씠�떎.
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[244]권 
