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The Media Transforma |
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| To understand where we’re going, it helps to understand where we’ve been. If you bought a new car 10 years ago, it came standard with a cassette deck, but a CD player was a somewhat expensive option. If you buy a new car today, it comes standard with a high-end CD player, but a cassette tape deck is an expensive and almost useless option. The cassette tape, which revolutionized the way we listen to and share music with others, is dead. |
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산업용 인터넷은 세상을 어떻게 바꿀 |
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| 소비자 인터넷(consumer internet)이 지난 10년 만에 미디어, 커뮤니케이션, 광고 시장을 완전히 변모시켰듯, 이러한 인터넷 시대를 연 기술이 이제는 산업 경제를 완전히 바꿀 준비를 갖추고 있다. 산업용 인터넷(industrial internet)이 바로 그것이다. 산업용 인터넷이란 무엇인가? 우리 세상에 어떤 변화를 가져다줄 것인가? |
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10-10-10 인생이 달라지는 선택 |
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| 저자 | 수지 웰치(역자: 배유정) |
| 출판사 | 북하우스 |
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On-Line Advertising |
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| Just a few short years ago, before the dot-com crash, any Web site with lots of visitors was thought to be a money machine for advertisers. BlueMountain.com, a greeting card company with 11 million visitors a month, sold for $780 million, even though it had no revenues. But, shortly after the crash, you couldn’t give those eyeballs away, and until recently the industry consensus was that there was little if any value in advertising on the Internet. |
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To Tell the Truth |
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| The device that is widely used to detect lies today, the polygraph, is simply too unreliable. It is too inaccurate for the results to be admissible in court cases. A 2002 report by the National Research Council concluded that the polygraph can’t distinguish innocent people from guilty ones. In response, the U.S. Department of Energy began relying less on the use of the polygraph to conduct security checks on its employees. |
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[184]권 
