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The Great Global Con
Most companies rely on about 14 percent of the world뭩 population ?the consumers with per capita spending power of $10,000 per year or greater ?to drive their revenues. Unfortunately, for the foreseeable future, growth in the population of affluent developed economies like the U.S., Japan, and the EU will be stagnant or declining. Fortunately, another 1.5 billion consumers will 밻merge?over the next five years, representing the largest consumption boom in human history. 
이식 장기 부족, 어떻게 해결할 것인
전 세계적으로 수백만 명이 장기 이식을 기다리며 하루하루 생명을 이어가고 있다. 심장, 신장, 간, 폐, 췌장 등 주요 장기들의 공급은 여전히 수요를 따라가지 못한다. 미국에서는 매일 평균 17명이 장기 부족으로 인해 목숨을 잃고 있으며, 유럽과 아시아 주요 국가들도 비슷한 상황이다.
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