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Choice Overload |
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| In today뭩 marketplace, consumers are bombarded with more choices than ever ?yet they are increasingly less satisfied. Whether they are buying a car, choosing a cell phone plan, ordering a beverage at Starbucks, or selecting a breakfast cereal at the supermarket, Americans are finding that simple decisions have turned complicated, time-consuming, and confusing. |
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The Media Transforma |
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| To understand where we’re going, it helps to understand where we’ve been. If you bought a new car 10 years ago, it came standard with a cassette deck, but a CD player was a somewhat expensive option. If you buy a new car today, it comes standard with a high-end CD player, but a cassette tape deck is an expensive and almost useless option. The cassette tape, which revolutionized the way we listen to and share music with others, is dead. |
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The Age of Speed |
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| | Vince Poscente |
| ǻ | Bard Press |
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The Emerging Tri-Pol |
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| Consider the big picture, as we…ve laid it out in previous issues of Trends:
꼑 The population of the developed world is rapidly aging.
꼑 The United States is the only advanced nation where the workforce is forecasted to grow over the next 50 years.
꼑 The populations of the EU and Japan are actually expected to shrink over that time period.
꼑 Even China is rapidly aging and the size of its workforce will peak around 2025.
꼑 At the same time, Latin America, India, the Middle East, and Africa all have young, rapidly growing populations of under-utilized workers and under-served consumers. |
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중국의 대대적인 리밸런싱의 미래 |
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| 중국은 개인 투자와 수출이 주도한 기존의 고성장 개발 국면에서 빠르게 빠져나오고 있다. 여기서 좀 더 진전을 보려면 소비자들이 GDP의 단 38%만을 소비하는 경제에서 다른 BRICS 국가들처럼 60% 이상 소비하는 경제로 향할 필요가 있다. 중국 소비 시장에서 이러한 변화의 의미와 글로벌 경제에 던지는 함의는 무엇일까? 중국이라는 경쟁의 그늘 아래 살고 있는 다른 개발도상국들에게는 또 어떤 의미일까? |
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