| ϽӸ | [606,991] | |
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| ؿܼ | [0] | |
| ۷ι Ʈ | [2] | |
| ̵ 긮ν | [581] |
[62] 
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Bargaining with the | |
| | Robert Mnookin | ||
| ǻ | Simon & Schuster | ||
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Subliminal Marketing | |
| As we’ve discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. | ||
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The Lords of Easy Mo | |
| | Christopher Leonard | ||
| ǻ | Simon & Schuster | ||
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| ǻ | | ||
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The 24-Hour Customer | |
| | Adrian C. Ott | ||
| ǻ | HarperBusiness | ||