|
 |
�������뱶 援먯떎 �쁺紐� |
|
| 저자 | �썑荑좏�� �꽭�씠吏�(�뿭�옄: 諛뺤옱�썝쨌 �쑄吏����) |
| 출판사 | 鍮꾩븘遺� |
|
 |
[RH] 移댄럹�씤�씠 �냼鍮꾩옄 吏�異쒖뿉 誘몄튂 |
|
| ��섏���꼸 �삤釉� 留덉���똿(Journal of Marketing)��� ����꼸�뿉 諛쒗몴�맂 �씠 �뿰援ъ뿉�꽌 �뿰援ы����� 留ㅼ옣�쓣 �룎�븘�떎�땲湲� �쟾�뿉 臾대즺濡� �젣怨듬맂 移댄럹�씤 而ㅽ뵾 �븳 �옍�쓣 留덉떊 �눥�븨媛앹씠 �뵒移댄럹�씤�씠�굹 臾쇱쓣 留덉떊 �눥�븨媛앸낫�떎 �빟 50% �뜑 留롮�� �룉�쓣 �벐怨� 嫄곗쓽 30% �뜑 留롮�� �뭹紐⑹쓣 援щℓ�븳�떎�뒗 �궗�떎�쓣 諛쒓껄�뻽�떎. |
|
|
 |
[MBA] �뜑 �슚怨쇱쟻�씤 �씪����씪 誘명똿�쓣 |
|
| 2023�뀈 珥�, MIT �뒳濡쒖븞 留ㅻ땲吏�癒쇳듃 由щ럭(MIT Sloan Management Review)�뿉 ��섑썑臾닳�숈쓽 怨듬룞 �꽕由쎌옄 �젣�떆移� �쐞利덈뜡(Jessica Wisdom)��� 愿�由ъ옄媛� 吏곸썝 諛� ����썝怨� �씪����씪 誘명똿�쓣 二쇱옱�븯�뿬 洹몃뱾�씠 吏�移섏�� �븡怨� �솢�젰�쓣 �뒓�굜 �닔 �엳�룄濡� �븯�뒗, 怨쇳븰�쟻�쑝濡� �뮮諛쏆묠�맂 5媛�吏� �떒怨꾨�� 諛앺삍�떎. |
|
|
 |
�씤�깮�쓽 源⑤떖�쓬�쓣 �뜕�졇二쇰뒗 泥좏븰�삎 吏��삙 |
|
| 저자 | 愿��젣(�뿭�옄: �젙二쇱��) |
| 출판사 | 踰좎씠吏곷턿�뒪 |
|
 |
Inbound Marketing |
|
| 저자 | Brian Halligan, Dharmesh Shah |
| 출판사 | Wiley |
|
[202]권 
