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Subliminal Marketing |
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As we’ve discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. |
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The Second Time Arou |
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Retirement used to offer people a chance to relax after years of labor. But the days of playing shuffleboard in Florida are gone. Now, Americans are increasingly looking at retirement as a way to pursue new interests, start a second career, or do work for the greater good. |
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The Bezos Blueprint |
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| Carmine Gallo |
ǻ | St. Martin"s Press |
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Flip the Funnel |
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| Joseph Jaffe |
ǻ | Wiley |
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가속화되고 있는 약품 개발과 그 상업 |
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1970년대 광범위한 정보기술과 분자유전학의 등장으로 거의 전 분야가 폭발적으로 성장했고, 이제 새로운 기술의 광범위함이 그러한 진보를 빠르게 일궈나가고 있다. |
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