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DM 留덉���똿�쓽 �솕�젮�븳 洹��솚 |
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| �냼�뀥 誘몃뵒�뼱쨌�씠硫붿씪쨌�쎒 愿묎퀬媛� �쟾�넻�쟻�씤 �옟吏���� �떊臾맞룸씪�뵒�삤쨌�뀛�젅鍮꾩쟾 愿묎퀬瑜� �������쟻�쑝濡� �뒿寃⑺빐 諛��뼱�궡怨� �엳�뒗 寃껋쿂�읆 蹂댁씤�떎. �븯吏�留� �씠�윭�븳 ���以묒뿉 �삁�긽 諛뽰쓽 �씪�씠 �씪�뼱�굹怨� �엳�떎. 媛��옣 �쟾�넻�쟻 愿묎퀬 留ㅼ껜 以� �븯�굹�씤 DM(Direct Mail)�씠 吏꾪솕瑜� 嫄곕벊�빐 �삤�뒛�궇�쓽 �깉濡쒖슫 �넻�빀 留덉���똿 誘뱀뒪(Mix)�쓽 二� 援ъ꽦�슂�냼媛� �릺怨� �엳�떎. �씠�윭�븳 �듃�젋�뱶�쓽 諛곌꼍��� 臾댁뾿�씪源�? DM��� 怨꾩냽 �쑀吏��맆 寃껋씤媛�? DM�뿉�뒗 �뼱�뼡 湲고쉶 �슂�냼媛� 湲곕떎由ш퀬 �엳�쓣源�? |
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The Emerging Tri-Pol |
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| Consider the big picture, as we��쫣e laid it out in previous issues of Trends:
瑗� The population of the developed world is rapidly aging.
瑗� The United States is the only advanced nation where the workforce is forecasted to grow over the next 50 years.
瑗� The populations of the EU and Japan are actually expected to shrink over that time period.
瑗� Even China is rapidly aging and the size of its workforce will peak around 2025.
瑗� At the same time, Latin America, India, the Middle East, and Africa all have young, rapidly growing populations of under-utilized workers and under-served consumers. |
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The Patent Epidemic |
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| Back in 2001, something strange happened in the world of patent law. Microsoft, which had been fighting a lawsuit by Priceline, suddenly gave up. The suit, filed in late 1999, claimed that Priceline had patented its ��쐍ame your own price��� auction strategy, and that no one else could use it without a license from the company. Microsoft had been using a similar strategy on its Expedia travel site and had been arguing in U.S. District Court in Connecticut that the auction method was too obvious to be patented. |
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BE 2.0 (Beyond Entre |
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| 저자 | Jim Collins �쇅 |
| 출판사 | Portfolio |
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Fossil Future |
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| 저자 | Alex Epstein |
| 출판사 | Portfolio |
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[97]권 
