|
|
On-Line Advertising |
|
Just a few short years ago, before the dot-com crash, any Web site with lots of visitors was thought to be a money machine for advertisers. BlueMountain.com, a greeting card company with 11 million visitors a month, sold for $780 million, even though it had no revenues. But, shortly after the crash, you couldn¡¯t give those eyeballs away, and until recently the industry consensus was that there was little if any value in advertising on the Internet. |
|
|
|
Áß±¹ÀÇ »ê¾÷½ºÆÄÀÌ È°µ¿, ÁÖ¸ñÇÏ´Â ¼ |
|
Áß±¹ °æÁ¦°¡ ´õ¿í Ä¿Áö°í ¼öÁØÀÌ ³ô¾ÆÁö¸é¼ ¹Ì±¹, ÀϺ», À¯·´ ±â¾÷µé·ÎºÎÅÍ ±â¾÷ºñ¹ÐÀ» »©µ¹¸®·Á´Â ½Ãµµ°¡ ¸Å³â Áõ°¡ÇÏ°í ÀÖ´Ù. ±¹°¡°£ ¸¶Âû°ú ºÐÀïÀÇ ¾¾¾ÑÀÌ µÉ ¼öµµ ÀÖ°í, ÀÌ¹Ì ¿Ü±³Àû ¹®Á¦±îÁö ºÒ°ÅÁø »ç·ÊµéÀÌ ÀÖ´Ù. ¾ÕÀ¸·Î ¼±¸¼¼°è´Â ÀÌ·¯ÇÑ Áß±¹ÀÇ »ê¾÷ ½ºÆÄÀÏ È°µ¿¿¡ ¾î¶² ´ëÀÀÀ» º¸Àϱî?
|
|
|
|
°æÁ¦Àû ¾ÈÁ¤À» À§ÇÑ Y¼¼´ëÀÇ ºÐÅõ G |
|
±Ô¸ð°¡ ÀÛÀº X¼¼´ë¿Í ºñ±³Çغ¸¸é, 1982³âºÎÅÍ 2000³â »çÀÌ¿¡ ÅÂ¾î³ 7õ¸¸ ¸íÀÇ ¹Ð·¹´Ï¾ó ¼¼´ë´Â °æÁ¦Àû º¹±Ç¿¡ ´ç÷µÇÁö ¸øÇÑ °Íó·³ º¸ÀδÙ. ÀÌµé ¼¼´ë´Â ´åÄÄ ºØ±«, 911 Å×·¯°ø°Ý, ÁÖÅð¡°Ý Æø¶ô, 2008³â ±ÝÀ¶°øȲ, ±×¸®°í ´ëħü¸¦ ¸ñ°ÝÇß´Ù. ±×·¸´Ù¸é ±×µéÀÇ µµÀü°úÁ¦´Â ¹«¾ùÀϱî? ¾î¶»°Ô ´ëóÇÒ °ÍÀΰ¡? |
|
|
|
The Media Transforma |
|
To understand where we¡¯re going, it helps to understand where we¡¯ve been. If you bought a new car 10 years ago, it came standard with a cassette deck, but a CD player was a somewhat expensive option. If you buy a new car today, it comes standard with a high-end CD player, but a cassette tape deck is an expensive and almost useless option. The cassette tape, which revolutionized the way we listen to and share music with others, is dead. |
|
|
|
³ì»ö ÀÏÀÚ¸®, ±× ½ÅÈ¿Í Çö½Ç |
|
¿À´Ã³¯ ¼¼°èÀûÀÎ °æ±â ħü¿Í Áö±¸ ȯ°æ ¹®Á¦·Î ÀÎÇØ ³ì»ö ¼ºÀå, ³ì»ö ÀÏÀÚ¸®(green jobs)°¡ ȵηΠ´ëµÎµÇ°í ÀÖ´Ù. ÀÌ·¯ÇÑ ³ì»öÁÖÀÇ°¡ °æÁ¦¿¡ ¹ÌÄ¥ ¿µÇâ¿¡ ´ëÇؼµµ ¸¹Àº À̾߱âµéÀÌ È¸Àڵǰí ÀÖ´Ù. ÀÌ·¯ÇÑ À̾߱âµéÀÇ ÀϺδ ¡®È®½ÇÇÑ °¡Á¤¡¯¿¡ ±Ù°ÅÇÑ´Ù. ÇÏÁö¸¸ »ó´ç¼ö´Â ´ÜÁö ¡®Èñ¸Á»çÇס¯¿¡ ±Ù°ÅÇÏ°í ÀÖ´Â °Íµµ »ç½ÇÀÌ´Ù. ³ì»ö°ú °ü·ÃÇÑ °¢Á¾ ¼ýÀÚ´Â ¿ì¸®¿¡°Ô ¾î¶² ÀǹÌÀϱî? |
|
|