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Where the Money Is |
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| Boomers are becoming the wealthiest and healthiest generation of older people in the history of the world. As they have aged, they haven"t stopped spending on themselves. Their total spending power per year surpasses $1 trillion, according to American Demographics. |
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Choice Overload |
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| In today萸� marketplace, consumers are bombarded with more choices than ever ?yet they are increasingly less satisfied. Whether they are buying a car, choosing a cell phone plan, ordering a beverage at Starbucks, or selecting a breakfast cereal at the supermarket, Americans are finding that simple decisions have turned complicated, time-consuming, and confusing. |
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The Growing Mountain |
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| Microsoft made headlines recently when the company surprised analysts and investors by announcing the most generous one-time corporate dividend in history. By paying out $3 per common share, or $32 billion to its shareholders, the company passed along more than half of the $60 billion in cash it had accumulated. |
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[RH] ���硫� 而ㅻ�ㅻ땲耳��씠�뀡�쓽 �옒 |
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| ��섏빱裕ㅻ땲耳��씠�뀡 由ъ꽌移�(Communication Research)��� ����꼸�뿉 諛쒗몴�맂 �깉濡쒖슫 �뿰援ъ뿉 �뵲瑜대㈃ �븯猷⑥뿉 �떒 �븳 踰덉씠�씪�룄 移쒓뎄��� 留뚮굹 ����솕�븯嫄곕굹, �냽�떞�쓣 �굹�늻硫� 洹� �븯猷④�� �걹�궇 �븣源뚯�� �뻾蹂듦컧�씠 �넂�븘吏�怨� �뒪�듃�젅�뒪 �닔以��씠 �궙�븘吏� �닔 �엳�뒗 寃껋쑝濡� �굹����궗�떎. |
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媛��긽 湲곗뾽�쓣 �꽆�뼱 |
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| 李쎌쓽�쟻 �뙆愿대�� �떖�꽦�븯吏� 紐삵븳 湲곗뾽��� �깉濡쒖슫 �쁽�떎�뿉 留욊쾶 �쟻�쓳�븯吏� 紐삵븯怨� �룄�깭�맂�떎. �삤�뒛�궇 �씤援�, �궗�씠肄붽렇�옒�뵿�뒪, 湲곗닠�뿉 �엳�뼱 21�꽭湲곗쓽 媛곸쥌 �듃�젋�뱶�뒗 �슦由� �떆���留뚯쓽 �룆�듅�븳 怨쇱젣瑜� �젣�떆�븯怨� �씠瑜� 異⑹”�떆�궎吏� 紐삵븯�뒗 議곗쭅�뿉寃� 泥좏눜瑜� 媛��븯怨� �엳�떎. �깉濡쒖슫 �듃�젋�뱶�뿉 留욌뒗 �깉濡쒖슫 議곗쭅 �삎�깭�뒗 臾댁뾿�씪源�? |
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[170]권 
