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The Surge in Text Me |
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| Mobile phones that can send and receive text messages have finally reached critical mass in the United States. Some 90 percent of the nearly 200 million phones in the U.S. now have that capability. As one CEO put it, the cell phone has become ��쐔he third screen��� in people��셲 lives, after the TV and the PC. |
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The Balance of Adver |
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| The advent of pay TV, on-demand TV, IPTV, TiVo, and all the other technologies that are changing the entertainment and informational landscape has led to many dire predictions about the impending demise of television advertising. However, the reality so far is much less traumatic: |
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[RH] 湲곗뾽 �궗�씠肄뷀뙣�뒪瑜� 李얠븘�씪 |
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| ��섍린�뾽 �궗�씠肄뷀뙣�뒪��� 遺꾩빞�쓽 �꽑援ъ옄�씤 �겢�씪�씠釉� 蹂대뵒(Clive Boddy) 諛뺤궗�뒗 理쒓렐 �뿰援щ�� �넻�빐 湲덉쑖 �궛�뾽�씠 �옄�떊�뱾�쓽 湲곗뾽怨� �궛�뾽 �쟾泥댁뿉 �넀�빐瑜� �겮移� �닔 �엳�뒗 媛쒖씤�뱾�쓣 �떇蹂꾪븯怨� 愿�由ы븯怨�, �븘�슂�븳 寃쎌슦 �씠�뱾�쓣 �젣嫄고븯�뒗 諛⑸쾿�뿉 ����빐 �궡�렣遊ㅻ떎. |
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諛섎룄泥� �뙣沅뚯쓽 �옱�렪 |
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| 諛섎룄泥대뒗 �씠�젣 湲곗닠�쓽 臾몄젣媛� �븘�땲�씪, 沅뚮젰�쓽 �뼵�뼱媛� �릺�뿀�떎. �떎由ъ퐯 �쐞�뿉�꽌 �꽭怨� 吏덉꽌媛� �떎�떆 �꽕怨꾨릺怨�, 援�媛��쓽 誘몃옒媛� 肄붾뱶濡� �깉寃⑥쭊�떎. AI��� 吏��젙�븰, 湲곗닠�쁺�떊�씠 援먯감�븯�뒗 洹� �쟾�옣�뿉�꽌, �뙣沅뚯쓽 吏��룄媛� �떎�떆 洹몃젮吏�怨� �엳�떎. |
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1�떆媛꾩뿉 �걹�궡�뒗 ����솕�쓽 湲곗닠 |
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| 저자 | 由ъ꺓猷�(�뿭:�젙�쁺�옱) |
| 출판사 | 由щ뱶由щ뱶異쒗뙋 |
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[81]권 
