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Disney Adults: Explo
| AJ Wolfe
ǻ | Gallery Books
All We Can Save
| Ayana Elizabeth 외
ǻ | One World
Dare to Lead
| Bren?Brown
ǻ | Random House
How The Mighty Fall
| Jim Collins
ǻ | Jim Collins
브랜딩 맹신에서 벗어나기
"브랜딩"은 21세기 가장 중요한 마케팅 역량으로 추앙되어왔다. 하지만 그 약속이 기대에 부응했는가? 브랜딩에 대한 망상으로 인한 부작용은 무엇인가? 과도한 브랜딩 맹신의 폐해와 앞으로 나아가야 할 방법에 대해 모색해보자.