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Nanotech Venture Cap |
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| At the end of last year, the U.S. government committed $3.7 billion in funding to a technology that few people had even heard of a few years ago. Big corporations are investing $3 billion in it this year. And venture capital firms have poured $1 billion into small startups that focus on it over the past five years. |
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새로운 ‘아메리칸 컨센서스’의 형성 |
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| 미국 사회는 최근 적어도 1960년대 이후 본 적 없는 분열적이고 자유분방한 논쟁의 시대에 접어들었다. 이 논쟁은 21세기에 미국 사회가 균형을 잡는데 필요한 ‘아메리칸 컨센서스’를 이끄는 근본적 패러다임의 전환을 가능하게 할 것이다. 이 과정에서 어떠한 일들이 일어날까? 과연 미국은 새로운 컨센서스에 이르게 될 것인가? |
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간접 광고의 힘에 눈을 떠라 |
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| 어떤 마케터든 미디어에서 활용되는 "간접 광고"의 영향력을 아주 잘 알고 있다. 리즈 피스(Reese"s Pieces) 초콜릿은 1982년에 엄청난 흥행을 거둔 영화 E.T의 덕을 톡톡히 봤다. 이후 수많은 광고주들은 이에 필적할만한 간접 광고로 성공을 거두는 꿈을 꿔왔다. 기술의 발전과 더불어 이러한 꿈은 훨씬 더 현실에 가까운 꿈이 되었다.
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Biometrics Brings a |
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| Every individual has a set of unique characteristics that can be used to confirm his identity. Fingerprints, the pattern of the iris, and DNA can all be captured, filed, and then compared at a later date. |
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Inflation Remains a |
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| Many Americans assume that inflation is rising. They fear that the recent increase in commodity prices will lead to higher finished goods producer prices and then higher consumer prices. This fear is intensified because people tend to notice when prices go up for products they buy most often.
As economist A. Gary Shilling points out in a recent commentary, such “widespread fears of inflation are understandable. Historically, inflation is a wartime phenomenon when government spending is huge, while deflation reigns in peacetime. Still, the nation suffered a uniquely long 60 years of war, which started with rearmament in the late 1930s, was followed by World War II, which promptly gave way to the Cold War that was augmented by the War on Poverty. So, most Americans have never experienced anything but inflation, which they believe is the way God made the world.” |
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