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Influence, New and E |
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| 저자 | Robert B Cialdini PhD |
| 출판사 | Harper Business |
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The Formula: How Rog |
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| 저자 | Joshua Robinson |
| 출판사 | Mariner Books |
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The Surge in Text Me |
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| Mobile phones that can send and receive text messages have finally reached critical mass in the United States. Some 90 percent of the nearly 200 million phones in the U.S. now have that capability. As one CEO put it, the cell phone has become ��쐔he third screen��� in people��셲 lives, after the TV and the PC. |
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Subliminal Marketing |
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| As we��셶e discussed many times, the 30-second TV ad is losing its effectiveness. Consumers have seized control of entertainment content, using technologies like TiVo, iPods, and DVDs to avoid commercials. |
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The Rise of the Mega |
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| With few exceptions, human history can be viewed as an upward trend in population density. We evolved from nomadic ��쐆unting and gathering��� societies to tribal villages, then to small towns, and ultimately to the grand and glittering cities we see today throughout the industrialized world. |
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