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On-Line Advertising |
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| Just a few short years ago, before the dot-com crash, any Web site with lots of visitors was thought to be a money machine for advertisers. BlueMountain.com, a greeting card company with 11 million visitors a month, sold for $780 million, even though it had no revenues. But, shortly after the crash, you couldn��셳 give those eyeballs away, and until recently the industry consensus was that there was little if any value in advertising on the Internet. |
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This is Not Your Fat |
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| For the past three years, the living room has been the center of the digital gold rush. Consumers have fueled the rush as they upgraded to large-screen TVs, audio systems that promise Dolby ��쐓urround sound,��� and DVD players that deliver super-crisp images. |
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Membership in Virtua |
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| Enormous increases in processing power and bandwidth are blurring the lines between the real world and the virtual one. As work, education, government, and entertainment have moved on-line, the barriers of space and time that formerly marked different parts of people��셲 lives have disappeared. Virtual work teams, telecommuting, long-distance learning, and electronic shopping for many have resulted in an ��쏿nything, anywhere, anytime��� lifestyle, in which formerly distinct areas of people��셲 lives are now intertwined in cyberspace. People��셲 lives and their relationships with others are increasingly taking place in this electronic reality. As a result, digital technology has transformed the personal and public lives of most Americans over the past 15 years. |
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arnessing Co-opetiti |
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| In the ���90s, businesses became increasingly aware of the ecological component of business strategy. Many began to look beyond the simplistic view of raw competition to embrace the concept of ��쐃conomic symbiosis.��� In the process, complexity and speed of change redefined business alliances. The Internet, ERP, and other tools have made the ��쐃xtended enterprise��� a reality, and leading-edge firms began to encourage mutualism. |
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