| With nearly 80 million Baby Boomers approaching retirement age, America is facing a critical crisis. There simply aren뭪 enough doctors to care for the aging population.
Currently, the U.S. produces about 25,000 doctors a year. To keep up with the demographic trends, we뭠l need between 3,000 and 10,000 more per year. Making matters worse is how long it takes to train a physician ?an entire decade ?which means that by the year 2020, the U.S. will face a shortage of as many as 200,000 doctors, according to a recent report in USA Today. |
| Today, the basis of competitive advantage has changed. The dominant company in any industry is not necessarily the one with the greatest capital, the most efficient factories, or the best access to raw materials. Instead, winning companies are those with the richest knowledge ?knowledge about their customers, potential customers, suppliers, technologies, and competitors. |