| In today뭩 marketplace, consumers are bombarded with more choices than ever ?yet they are increasingly less satisfied. Whether they are buying a car, choosing a cell phone plan, ordering a beverage at Starbucks, or selecting a breakfast cereal at the supermarket, Americans are finding that simple decisions have turned complicated, time-consuming, and confusing. |
| For decades, American professionals have been struggling with a trade-off. To advance their careers, they typically work in big cities, where corporations are headquartered and jobs are plentiful. However, to enjoy a high quality of life, they live in the suburbs, where the houses are large, the yards are big, and the neighbors are friendly. |
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