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湲곗뾽 �솉蹂댁쓽 �옒 |
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| 저자 | �뤃 �븘瑜댁젨�떚쨌�옱�땲�뒪 �룷癒�(�뿭�옄: �씠�듅遊�) |
| 출판사 | 而ㅻ�ㅻ땲耳��씠�뀡遺곸뒪 |
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肄붾줈�굹 寃쎌젣 �쟾�웳 |
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| 저자 | �뤃 �겕猷④렇癒� �쇅(�뿭:�씠留ㅺ꼍異쒗뙋) |
| 출판사 | 留ㅼ씪寃쎌젣�떊臾몄궗 |
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吏�援ъ큿 �냼鍮꾩쓽 �깉濡쒖슫 �뙣�꽩 |
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| �씤援�, 湲곗닠, �궗�씠肄붽렇�옒�뵿�뒪(psychographics, �닔�슂議곗궗 紐⑹쟻�쑝濡� �냼鍮꾩옄�쓽 �뻾�룞 �뼇�떇, 媛�移섍�� �벑�쓣 �떖由ы븰�쟻�쑝濡� 痢≪젙�븯�뒗 湲곗닠)�쓽 �쓲由꾩씠 �꽭怨� 寃쎌젣�쓽 �냼鍮� �뙣�꽩�쓣 �깉濡쒖슫 �삎�깭濡� 諛붽씀湲� �쐞�빐 �븳怨녹쑝濡� 吏묒쨷�릺怨� �엳�떎. �씠踰� 湲덉쑖 �쐞湲곕뒗 吏�湲덇퉴吏� �닔�떗 �뀈 �룞�븞 �븣怨� �엳�뿀�뜕 寃쎌젣 �긽�솴怨� �쟾��� �깉濡쒖슫 �긽�솴�쓣 援щ텇 吏볥뒗 寃쎄퀎�꽑泥섎읆 蹂댁씤�떎. �뼱�뼡 蹂��솕媛� �씪�뼱�굹怨� �엳�뒗媛�? 援�媛���� 湲곗뾽, 媛쒖씤��� �씠�윭�븳 蹂��솕�뿉 �뼱�뼸寃� ����쓳�빐�빞 �븷源�? |
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Corporate Social Res |
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| It��셲 hard to argue with an idea that sounds as positive as ��쐁orporate social responsibility.��� After all, corporations should make a positive impact on the world, and the scandals at Enron, Tyco, and WorldCom demonstrate what can happen when unscrupulous CEOs put profits ahead of every other goal. But some theorists and some executives seem to be carrying the idea too far. |
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留먰븯湲� 遺덈���쓽 踰뺤튃 |
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| 저자 | 由ъ긽猷� (吏�����씠), �젙�쁺�옱 (�삷湲댁씠) |
| 출판사 | 吏��땲�쓽�꽌�옱 |
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[61]권 
