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Home Automation and |
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| During the PC era, the nexus of info-tech innovation was business, especially in the office. As we enter ��쐔he post-PC era,��� the nexus of innovation is shifting to the consumer, especially in the home. And this digital home is where most technological innovation will occur over the next five years in the $101 billion consumer electronics industry. |
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Smart Pricing |
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| 저자 | Jagmohan Raju, Z. John Zhang |
| 출판사 | Wharton School Publishing |
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A New Internet Boom |
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| Very few companies get to a point where their names become both a noun and a verb in everyday parlance. In the 1960s, Xerox achieved that feat. But, the only company to come close to that achievement in recent times is Google. |
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The On-Line Advertis |
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| In the golden age of television, companies that wanted to make a major impact created what was called a 諭몂adblock??they advertised at the same precise time on all three networks to ensure that anyone watching television at that moment would have to watch their message. |
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The Time for Nationa |
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| When Ronald Reagan unveiled his vision for the Strategic Defense Initiative, often referred to in the press as the ��쏶tar Wars Program,��� the primary threat to national security came from the Soviet Union, and the technology for creating an effective anti-missile shield was decades away. |
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