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On-Line Advertising |
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| Just a few short years ago, before the dot-com crash, any Web site with lots of visitors was thought to be a money machine for advertisers. BlueMountain.com, a greeting card company with 11 million visitors a month, sold for $780 million, even though it had no revenues. But, shortly after the crash, you couldn��셳 give those eyeballs away, and until recently the industry consensus was that there was little if any value in advertising on the Internet. |
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The United States Ha |
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| To understand how momentous this trend is, we need to take a step back to get a better perspective. The primary mission of Trends is to prepare our subscribers to anticipate the threats and opportunities they��셪l face in the future. Most of these threats and opportunities occur at the intersection of three broad forces: demographics, technology, and values. |
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Conspicuous Consumpt |
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| As of 2004, there were nearly 9 million U.S. households with investable assets of $1 million or more, not counting their homes and tax-advantaged retirement accounts. |
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"Helicopter Parents" |
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| It might not surprise you to hear that the average parent spends $2,200 per child each year on food, housing, education, and spending money. But, it might startle you to learn that the ��쐁hildren��� being supported are aged 18 to 34. |
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�깮�깭�젣援�二쇱쓽 �룆�옱 �걹�궡湲� |
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| 吏��궃 90�뀈��� �씠�썑, 湲고썑蹂��솕��� �솚寃쎌뿉 ����븳 �꽑吏꾧뎅�뱾�쓽 �씠�빐�뒗 ���媛쒕컻 援�媛��쓽 �씗�깮�쓣 媛뺤슂�빐�솕�떎. 洹몃줈 �씤�빐 �뿬�쟾�엳 媛쒕컻�씠 �븘�슂�븳 �쟾 �꽭怨� �씤援ъ쓽 �젅諛섏씠 �젅����쟻 鍮덇낀�뿉 �떆�떖由ш퀬 �엳�떎. �뭾遺��븯怨� ����졃�븳 �뿉�꼫吏�媛� 洹몃뱾�뿉寃� �엳�쓬�뿉�룄 遺덇뎄�븯怨� �씠瑜� �쟻洹뱀쟻�쑝濡� �솢�슜�븷 �닔 �뾾�뒗 �씠�쑀�뒗 臾댁뾿�씪源�? �뼢�썑 �씠�뱾�쓽 �꽑�깮��� 臾댁뾿�씠 �맆源�? |
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[254]권 
