|
 |
The Balance of Adver |
|
| The advent of pay TV, on-demand TV, IPTV, TiVo, and all the other technologies that are changing the entertainment and informational landscape has led to many dire predictions about the impending demise of television advertising. However, the reality so far is much less traumatic: |
|
|
 |
[RH] �넻�빀�쟻�씠怨� 李쎌쓽�쟻�씤 吏곸썝�쓣 |
|
| �삤�뒛�궇 �꽭怨꾧�� 吏곷㈃�븳 臾몄젣�뒗 �젏�젏 �뜑 蹂듭옟�븯怨� �뿭�룞�쟻�씠�떎. �뵲�씪�꽌 �겙 臾몄젣瑜� �빐寃고븯�젮硫� �궗�엺�뱾�씠 �삁�닠怨� 怨쇳븰怨� 媛숈씠 寃됰낫湲곗뿉�뒗 �꽌濡� �떎瑜� 吏��떇 �쁺�뿭�쓣 �솢�슜�븯怨� �넻�빀�빐�빞�븳�떎. �떎�뼇�븳 遺꾩빞�쓽 吏��떇�쓣 寃고빀�븯�뒗 �씠�윭�븳 �뒫�젰��� 吏��뿭 諛� 湲�濡쒕쾶 臾몄젣瑜� �빐寃고븯湲� �쐞�븳 �슚怨쇱쟻�씠怨� �쁺�떊�쟻�씤 �넄猷⑥뀡�쓣 �깮�꽦�븯�뒗 �뜲 以묒슂�븯�떎. |
|
|
 |
�궡媛� 醫뗭븘�븯�뒗 �궗�엺�룄 �굹瑜� 醫뗭븘�뻽�쑝硫� |
|
| 저자 | �슦�뿰�뼇 |
| 출판사 | �꽌�궗�썝 |
|
 |
�씤�뵆猷⑥뼵�꽌�쓽 留먯꽱�뒪 |
|
| 저자 | �젣�씠�뒯 �빐由ъ뒪(�뿭:�꽌�쑀�씪) |
| 출판사 | 遺��궎 |
|
 |
�씠 �꽭�긽 理쒓퀬�쓽 媛�移� YOU |
|
| 저자 | �굹�떎�땲�뿕 釉뚮옖�뱺(�뿭�옄: �솉�쁽�닕) |
| 출판사 | �뒪留덊듃鍮꾩쫰�땲�뒪 |
|
[278]권 
