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Smart Pricing
| Jagmohan Raju, Z. John Zhang
ǻ | Wharton School Publishing
미국, 전통적 가치의 회귀
꽤 오랜 기간 미국은 환경, 사회, 거버넌스 문제에 대해 광범위하게 집중해왔다. 어떻게 보면 집착으로 보일 만큼의 이러한 집중이 미국 내 모든 인종의 국민들이 높은 생활수준을 누리는 데 필요한 부 창출 능력을 보장해주었을까? 아니면 그 반대였을까? 과거 미국의 전통적 가치와 비교해보면 어떨까? 아무래도 회의적인 부분이 존재하는 것 같다. 이에 오늘날 미국에서는 전통적 가치에 대한 관심이 고조되고 있다.
Businesses Get a "Se
Like animals, companies have always monitored changes in their environments.  Historically, companies have moved slowly in response to changes.  For example, if a retailer’s sales of red sweaters outpaced sales of green sweaters during the Christmas shopping season, the results would not be noticed until months later.  By the time the retailer could react, the holiday season was over, and the insights might not be relevant to the following year.
Mr. Grandmom
The Baby Boom generation used to warn against trusting anyone over 30. By the 1970s, however, many of them were parents themselves, and moreover, the men of this generation were playing a larger role in the lives of their children than their own fathers had in their lives.
Dying for a Paycheck
| Jeffrey Pfeffer
ǻ | HarperBusiness