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arnessing Co-opetiti |
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| In the ���90s, businesses became increasingly aware of the ecological component of business strategy. Many began to look beyond the simplistic view of raw competition to embrace the concept of ��쐃conomic symbiosis.��� In the process, complexity and speed of change redefined business alliances. The Internet, ERP, and other tools have made the ��쐃xtended enterprise��� a reality, and leading-edge firms began to encourage mutualism. |
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Companies Learn and |
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| Most organisms behave like complex adaptive systems. As their parts sense and respond to conditions outside the system that constantly change, each part interacts with and influences the other parts in the system. Ultimately, this yields new patterns of behavior for the overall system. |
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Companies Become Sel |
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| As firms develop a peripheral nervous system composed of sensors and a central nervous system with computers that enables the firm to learn, adapt and innovate, we have to ask, ��쏦ow will those firms be organized and managed to extract the maximum value from these capabilities?��� |
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Businesses Get a "Se |
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| Like animals, companies have always monitored changes in their environments. Historically, companies have moved slowly in response to changes. For example, if a retailer��셲 sales of red sweaters outpaced sales of green sweaters during the Christmas shopping season, the results would not be noticed until months later. By the time the retailer could react, the holiday season was over, and the insights might not be relevant to the following year. |
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Tracking the Experts |
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| Regardless of whether we��셱e talking about open or closed innovation, building open source or proprietary systems, or discussing operating under a product-centered business model, a customer-centered model, or a co-creation model, companies can��셳 effectively compete unless they can locate and organize the available expertise. But, expertise can be surprisingly difficult to find, even in businesses that have spent millions to attract and retain world-class experts. The problem isn��셳 that the company doesn��셳 have the expertise; it��셲 that no one knows who has it or how to find it. |
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