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Tuned In |
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| 저자 | Craig Stull |
| 출판사 | Wiley |
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The Golden Thread |
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| 저자 | Kassia St. Clair |
| 출판사 | Liveright |
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Corporate Social Res |
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| It��셲 hard to argue with an idea that sounds as positive as ��쐁orporate social responsibility.��� After all, corporations should make a positive impact on the world, and the scandals at Enron, Tyco, and WorldCom demonstrate what can happen when unscrupulous CEOs put profits ahead of every other goal. But some theorists and some executives seem to be carrying the idea too far. |
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The Media Transforma |
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| To understand where we��셱e going, it helps to understand where we��셶e been. If you bought a new car 10 years ago, it came standard with a cassette deck, but a CD player was a somewhat expensive option. If you buy a new car today, it comes standard with a high-end CD player, but a cassette tape deck is an expensive and almost useless option. The cassette tape, which revolutionized the way we listen to and share music with others, is dead. |
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On-Line Advertising |
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| Just a few short years ago, before the dot-com crash, any Web site with lots of visitors was thought to be a money machine for advertisers. BlueMountain.com, a greeting card company with 11 million visitors a month, sold for $780 million, even though it had no revenues. But, shortly after the crash, you couldn��셳 give those eyeballs away, and until recently the industry consensus was that there was little if any value in advertising on the Internet. |
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