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[138]

[RH] ‘예방 과학’과 ‘미 연방
원하는 법이 제정되기를 바란다면, 다른 어떤 상업적 제품과 마찬가지로 그 법이 ‘판매’되어야 한다. 이러한 맥락에서 보면, 그러한 제청의 워딩(wording)은 패키지, 즉 포장일 것이다.
[RH] 카페인이 소비자 지출에 미치
‘저널 오브 마케팅(Journal of Marketing)’ 저널에 발표된 이 연구에서 연구팀은 매장을 돌아다니기 전에 무료로 제공된 카페인 커피 한 잔을 마신 쇼핑객이 디카페인이나 물을 마신 쇼핑객보다 약 50% 더 많은 돈을 쓰고 거의 30% 더 많은 품목을 구매한다는 사실을 발견했다.
Hijacking Bitcoin: T
| Steve Patterson
ǻ | Roger Ver
The Looming Doctor S
With nearly 80 million Baby Boomers approaching retirement age, America is facing a critical crisis. There simply aren뭪 enough doctors to care for the aging population. Currently, the U.S. produces about 25,000 doctors a year. To keep up with the demographic trends, we뭠l need between 3,000 and 10,000 more per year. Making matters worse is how long it takes to train a physician ?an entire decade ?which means that by the year 2020, the U.S. will face a shortage of as many as 200,000 doctors, according to a recent report in USA Today.
America in the World
| Robert B. Zoellick
ǻ | Yale University Press